Affiliate Partner Guide
Everything you need to create great content and earn with CWW
Thanks for your interest in partnering with CWW.
We're building something different in the weighted apparel space, products that actually look and feel like premium activewear while helping anyone tone, burn calories and fight osteoporosis. We're excited to have you help spread the word.
This guide covers everything you need: what makes our products unique, how the partnership works, and content strategies that resonate with your audience.
Quick Start
1. Register: af.uppromote.com/challenge-weighted-workoutwear/register
2. Tell us about yourself in the "Personal detail" box. Your audience, your fitness interests, and why CWW resonates with you.
3. Get your unique link and discount code to share with your followers.
4. Start creating using the content guidance in the following document.
What Makes CWW Different
Before you promote any product, you should understand why it's worth promoting. Here's the story.
The Problem with Traditional Weighted Wear
Weighted vests and leggings have been around for decades. The benefits are well-documented. In fact, the American College of Sports Medicine has recommended weighted resistance since 1998. But the products themselves have been stuck in the past: tactical-looking, bulky, uncomfortable, and unattractive.
Traditional weighted wear uses sand, steel shot, gel packs, or rigid plates. These materials can shift when you move, sag over time, and create bumps and bulges that limit range of motion, are uncomfortable and devoid of any style. The weights are often not distributed well over the body, which can become a safety issue.
Our Solution: Weight Thins™
We developed a proprietary weight substrate we call Weight Thins™, elastomer weights that are only 1/8” and flexible enough to bend just like you do. They don't shift, sag, spill, or protrude and are housed in an inner lining.
The result: weighted workoutwear with a smooth, streamlined exterior that looks like premium activewear. Our vests can be worn over or under other clothing. These leggings don’t just look and feel good. They partner with you to more out of any activity or exercise.
Why This Matters for Your Audience
Your followers don't want to look like they're training for tactical ops. They just want to enhance their existing routine: walking, aerobics, yoga, everyday errands without spending more time, buying expensive equipment, or changing their lifestyle. Weighted resistance is simply the natural way to improve your followers fitness level. Who doesn’t want to improve their fitness while looking and feeling good?
Partnership Benefits
Note: Commissions apply to purchases through our website (ChallengeWeightedWorkoutwear.com). Amazon purchases are not tracked through the affiliate program.
Content That Works
The most effective content doesn't just show a product, it shows a lifestyle. Here's how to create content that resonates.
Know Your Angle
CWW resonates with different audiences for different reasons. Consider which angle fits your followers best:
What to Show
Do show:
- The sleek, streamlined fit—no bumps or bulges
- Layering options (vest under a jacket, vest over a tank)
- Natural movement—walking, dancing, stretching, everyday activities
- The Weight Thins™ themselves—thin, flexible, credit-card sized
- Real moments: coffee runs, trail walks, farmers markets, morning routines
Avoid:
- Heavy gym environments with equipment
- Stiff, posed "catalog" shots
- Before/after transformation imagery
- Floor-based yoga or inverted positions for leggings (weights can shift)
- Grimacing, straining, or extreme effort expressions
Key Talking Points
When describing the products, these messages resonate most:
- Invisible resistance: "It looks like regular activewear—no one knows you're getting extra resistance unless you tell them."
- Time efficiency: "Same workout, better results. No extra time required."
- Customizable weight: "Start light and add more as you get stronger, or adjust placement for different activities."
- Comfort: "The weights move with your body—no sagging, shifting, or pinching."
- Versatility: "Wear it over or under your clothes. Works for everything from morning walks to aerobics class."
Sizing Transparency (Important!)
Sizing issues are the #1 reason for returns. Help your followers get it right the first time by always including:
- Your measurements (height, and relevant dimensions)
- The size you're wearing in the content
- A reminder to check the size guide before ordering
Example: "I'm 5'6" with a 28" waist, wearing size M. Check the size guide to find your fit!"
Product Quick Reference
Women's Weighted Vest
Weighted Leggings
Fitness Pro Vest (Men's)
Weight Thins™ Specifications
- Dimensions: 4" × 2.75" (approximately credit card size)
- Thickness: 1/8 inch
- Weight: ¼ lb (4 oz) each
- Material: Proprietary flexible elastomer
- Removable and repositionable
Resources & Support
Helpful Links
Returns Policy (For Customer Questions)
Returns accepted within 30 days in original condition with hang tag attached. Customer covers return shipping. For size exchanges, customer keeps the weights and returns only the garment, we'll reship the new size at no charge.
Questions?
I'm Richard, and I'm here to help. Email me at Richard@ChallengeWeightedWorkoutwear.com. I typically respond within 24 hours.
Thanks for partnering with us, we're excited to see what you create.